Perhaps, you are here because someone suggested you opt for a technical or content SEO audit. Experts might prefer defining such audits in different ways. For some, it can be a week-long process of analyzing various SEO aspects. On the other hand, many professionals might recommend a quick check-up to analyze keyword rankings and site performance.
What’s the link between both?
Technical SEO covers a wide range of procedures. The aim is to make sure the site offers the best user experience. The audit ensures all the pages can be crawled, ranked by search engines.
Technical aspects can work fine if the content is accurate. Thus, content audit becomes equally crucial.
Content audit report highlights best-performing blog posts and articles. You can get a clear idea of topics that your audience connects the most to.
As an SEO services company, we wish to familiarize you with selected elements from technical and content optimization procedures.
Content auditing
- Schedule and posting
The step involves checking the content posted on your website blog, third-party blogs, and social media channels. The number of words in articles, blog posts, and consistency is analyzed.
It can work best if you plan the number of daily posts according to your goals behind content marketing.
- Keyword optimization analysis
Choosing phrases after keywords research and incorporating them into the content is a difficult task. The ideal combination should include primary keywords, long-tail keywords, and variants for introductory phrases.
The content audit focuses on how naturally these search terms fit in the existing content. Experts can also suggest ways to improve the same.
- Scanning the site for duplicate content
Duplicate content leads to a poor user experience as visitors see the exact text repeated on multiple pages. It can harm rankings or even result in a ban on the page or website.
If your website has the same content on multiple pages, it is advisable to use the “noindex” tag for pages you don’t want Google to index.
The content audit will highlight matching texts that you should immediately replace to avoid damage. The report also highlights suggestions for pages to be consolidated.
- Content performance
Metrics like user bounce rate, time spent on pages, social shares can help assess if your audience is enjoying the content.
Stats like referral traffic and organic traffic can help understand how much attention every post or article gets.
You can ask auditors to highlight decayed content. The information can guide your content team in updating old posts and republishing them with new information.
- Evaluating backlinks for various pages
You would certainly like to know if your blogs are gaining trust. The number of backlinks for each page can assist in determining the same. It can also help you analyze their traffic sources. These numbers can help planning strategically targeted content.
- Evaluating the need for conversion rate optimization
Your website content audit report can help evaluate the need for conversion rate optimization. It can be ideal for pages that have strong impressions yet generate lower conversions.
Technical SEO Audit
Technical SEO audit involves auditing technical aspects of the site. The report offers suggestions to improve them further.
Here’s a look at the most crucial elements that need attention:
- Keyword rankings
No doubt, your content team does extensive research for shortlisting phrases. However, evaluating how these search terms rank remains crucial.
As a part of the technical audit, experts will analyze the performance of critical phrases. They will also perform competitive analysis to determine how competitors are ranking.
These steps will help you determine the keywords strategy for the future.
- Backlink profile analysis
Perhaps, you are satisfied with the backlinks that the website has in place. But it is essential to check the pages that get the most.
You must know the backlinks frequency and check how powerful they are. And this is where backlink profile analysis comes into the picture. The report helps you evaluate the performance of backlinks.
- Page loading
Indeed, page loading speed is a part of three core web vitals that Google considers while ranking. Let’s assume you are already aware that the loading speed needs to be less than 2.5 seconds.
Technical SEO focuses on elements that hamper the loading speed.
- Mobile-friendliness
Did you know that your website may not perform as intended despite having a responsive theme? Thus, testing your website pages on various mobile devices is crucial. The technical audit covers the same, and the report highlights if there are issues on pages.
- Redirects and errors
Both 304 redirects and 404 errors can ruin the user experience. Thus, a technical audit also focuses on scanning your website for errors and redirects that fail to work as intended.
- Site architecture and indexing audit
Do you have a basic idea about your website pages indexed by Google? Are there any issues with your site architecture? The indexation and site architecture audit can help you determine the same.
Register with Google Search Console
Registering with Google Search Console can help check mobile friendliness and page speed for multiple areas of your website.
You can also identify common errors by taking a look at mobile usability and core web vitals menus. They highlight low-performing pages and standard errors.
Before approaching professionals for audit, it is advisable to take a look at these basics in GSC. It can assist you with a rough estimate of the work that needs to be done. Top 7 Types of Digital Advertising Agencies
Conclusion:
There might be a few common factors between the technical and content audits. However, employing selective tactics from both remains crucial. Rather than letting your in-house team perform these checks, it’s always better to let a digital marketing services firm do the same.
