At the starting of the year, retailers were focusing on alluring customers in-store with experiences. Innovative and latest technologies such as interactive displays and magic mirrors were observed as important investments to amaze and satisfy customers. Now we focus on providing a more productive shopping experience. Due to this deadly pandemic shopping experience has been changed, and its method has also changed.
After pieces of research, this pandemic has revolutionized the business scene by putting the limelight on social media. There has been a consecutive rise in the usage of smartphones. Moreover, the methods used for customer acquisition in the technological world have also progressed, allowing businesses to engage, acquire, and retain their customers smoothly. Progressive web app development company is also established to provide more apps.
What are progressive web apps?
Progressive web apps can be described as mobile apps that are delivered with the help of the web over the internet. They work similarly to the native app, providing app style experience to the customers but don’t have to be downloaded from the App Store. Therefore, we can say that it is a combination of a native mobile application, which is better for a mobile site.
Progressive web apps can run on the right web browser on their own. They can load instantly even if the internet connectivity is poor, and it is continuously updated because of the pre-caching feature.
Features of PWA
- Fully responsive and browser compatibility – progressive web apps are fully responsive to all types of devices. They are also compatible to work on any device, neglecting the screen size and other specifications.
- Connectivity independence – the other most significant feature of progressive web apps is that they can work both online and offline and can also load in low network connectivity.
- App-like interface – these PWA-based apps work similarly to native apps by providing the same navigation and interactions as the native apps.
- Push notifications – if used as an excellent messaging strategy, push notifications can keep customers involved and motivate them to open the application and use an app more.
- Self-updates – PWAs can update their applications by themselves automatically, so the app stays updated and fresh.
- Safety – these apps are served through HTTPS, so unauthorized users are restricted from accessing their content.
- Discoverability and easy installation – PWAs are not used through the app store but can be used by readily available URLs. You can visit the website and add the app to your device.
Ways to engage customers with PWA
Here are the simple but innovative ways to keep customers engaged with progressive web apps.
- Leveraging the potential of our devices
- Successful application
- Moving away from app stores
- Deciding whether to adopt
Leveraging the potential of our devices
Progressive web apps have the potential to be an actual game-changing moment for mobile shopping, disturbing the very foundation the mobile commerce sits on. They represent an opportunity to develop a better, more stable, smoother mobile shopping experience. Recently mobile experience struggles to meet ever-changing customer expectations, and PWAs represent the following solutions in mobile-driven commerce.
Why does this happen? Because we have already reached a landmark when it comes to internet traffic worldwide with above 50% now generated through mobile devices. Almost 5 out of 4 people own smartphones, and this calculation will grow in the next year, which will have enormous implications for both PWAs and mCommerce.
Successful application
Progressive web apps were announced in 2015 known as the experiences that combine the best of the web app and the best of apps. While the technology is still evolving and advancing, a group of adapters has compared the technology’s changes to improve the business.
A clothing brand in the UK is the best example of what can be achieved using PWAs and updating your app with PWAs. Many huge brands have benefited themselves by upgrading their application with progressive web apps.
Moving away from app stores
Precisely, PWAs can support brands across every industry to generate substantial ROI, but one issue that needs to be overcome is distribution and customer behavior. Once a PWA is designed, it is directly uploaded to a web server like any other web application, and then users can interact with it as soon as they go through the website.
This solves the central issue for PWAs that is distribution. If progressive web app development companies decline to develop and spend money to announce to consumers how they can be accessed on the internet, they are unlikely to go mainstream.
Deciding whether to adapt
Recently, a lot of noise around PWAs has focused on their use within higher mobile strategies. However, it is said that their impact will be beyond this. PWAs represent the first time brands can advantage one app across the entire multi-channel category, whether it is a laptop, smartphone, voice channels, or watch.
It will take popular brands to join the group of adaptors before a case is made to achieve PWAs into the mainstream.
Conclusion
Since last year, we have been experiencing more and more advancements in technology, and all the enterprises need to take advantage of these improvements to gain a competitive edge in the market. Progressive web apps are fully agile, flexible, and scalable technology that can be easily put to use in meetings maintaining the user’s expectations.
It is suggested that you contact a professional, progressive web app development company that can help you remodel some of your existing applications into progressive web apps. How Tinder Clone Script Benefits For Dating Business
